The global mayonnaise market reached a value of US$ 10.3 Billion in 2018. Everything we stand for goes into everything we make. Lucas and I were put off by its alarmingly sweet flavor — it reminded me of a tartar sauce made with mayo and sweet pickle relish, which is, in my humble opinion, one of the worst condiments ever made (sorry, Chicago). If you’re shopping at Whole Foods, you’re most likely buying its 365 brand of mayonnaise. Whisk together, and then pour in 250ml groundnut oil in a steady stream, whisking continuously until you have a thick, glossy sauce. This popular European sauce broke onto the American culinary scene in 1905 after Richard Hellmann, a German immigrant, opened a delicatessen in New York. When it comes to mayonnaise, we likely first think of the big brands like Hellmann’s or Kraft. Two miracle-whip devotees, one organic-only olive-oil based buyer, a homemade do-it yourselfer, and several Hellmann’s enthusiasts took part in the taste test. This is the first recipe I have posted. I’m not sure what your favorite mayonnaise is but it’s most likely the one you grew up with and you aren’t going to change it no matter what their tasting results shows. But not any mayonnaise, mind you, but the "Best Mayonnaise in the World." The world of condiments reaches far beyond ketchup, and even much further than your mustards and relishes. (I later read that soybean oil, the base of Spectrum’s mayo as well as several other brands, is commonly used as a binder, along with flaxseed oil and tung seed oil, in paints because it repels water and dries quickly, a factor that may influence why mayo dries to a firm shellac when left exposed to air for too long.) Today’s Miracle Whip, technically not a traditional mayonnaise, still has a high proportion of sugar — in this case, high-fructose corn syrup — which is the third ingredient listed after water and soybean oil. Brands of the World is the world\'s largest library of brand logos in vector format available to download for free. Duke's Mayonnaise : Born of a Eugenia Duke's enterprising spirit in the 1920s, this Southern staple was created to prepare pimento cheese and egg salad sandwiches for hungry soldiers training at Camp Sevier in Greenville, South Carolina. Judge rejects plea by restaurant group to block L.A. County ban on outdoor dining. He has written three cookbooks and has worked as a food editor and recipe developer for several food media publications, such as Lucky Peach, Food & Wine, Saveur, Food Network and Buzzfeed/Tasty. More known for their ketchup product, they also produce mayonnaise in many types and styles. enhance our services. By 2024, the market value is projected to reach US$ 13.2 Billion, exhibiting a CAGR of 4.1% during 2019-2024. Mayonnaise is a staple in most households. If you’re already at Whole Foods and need mayo, you’ll be just fine picking this up. The last time we held a taste test for mayonnaise, almost 10 years ago, Hellmann’s Real Mayonnaise won for its classic flavors (if you live on the West Coast, you know it as Best Foods Mayonnaise). Best Foods Real Mayonnaise, 48 oz , (Pack of 2) 4.7 out of 5 stars 158. What’s open and closed amid L.A.’s stricter COVID rules, California breaks record for hospitalizations. Sir Kensington’s: This 10-year-old brand made a name for itself by offering the best-to-date alternative to classic corn-syrup-based ketchups sold by bigger brands. What you do — how we ALL act in the next six weeks — will make the difference between an inconvenient fall and a disaster that will take years to overcome. Do I actually know what my favorite is, or do I simply cling to the brand that I grew up with?” That’s always been my general theory for why most people cling to one brand over others. Hugh Grant never wanted to be Hollywood’s ‘romantic Englishman.’ So he gave it up, The actor, once known for romantic comedies, has taken on darker roles of late — including as a potentially dangerous version of himself in HBO’s “The Undoing.”, Op-Ed: On the COVID frontlines, we’re tired of hearing lame excuses for risky behavior. Everyone we know loves this easy-to-make mayonnaise and asks us for the recipe. 365 Whole Foods Market: Many commenters are brand loyal because the brand is available where they shop the most. Off Menu: Here’s how one small citrus farm is braving the pandemic. “It tastes like the fake lime flavor in a Diet Coke with lime soda,” said Lucas — a quirk that completely overpowers the other ingredients. Because I am of the former group, I preferred this Matrix simulation over the idiosyncratic likes of Chosen Foods. Your best option is to choose a mayo that’s made with known healthy oils, like olive oil, avocado oil or coconut oil. We are aware of the fact that KFC sells the best chicken fries in the world. So in a purely selfish exercise to find out which brand I like the most, nostalgia be damned, I enlisted a colleague — food columnist Lucas Kwan Peterson, an expert in discerning the best quality of any packaged food — to help me taste a large selection of mayonnaises available in the Los Angeles area, making sure to include all the brands commenters deemed their favorites. If you want a commanding presence and clean, ideal mayo taste, look no further. This sparked a debate between Lucas and me on whether, if you’re a vegan, you want the vegan iteration of a food to mimic the original or taste like its ingredients. The taste test was full of delightful surprises, retching disappointments and a curious aroma of ... paint. Set out the eggs and a lemon. cooked chickpea juice — and fava bean powder), we were not expecting such a runny texture. The same is true with these two brands of mayonnaise -- Best Foods bought Hellmann's in 1932 and didn't want to lose customers by changing brand names. These are some of the best flavors apart from the Garlic and Classic Flavors. It all started with eggs and olive oil. $19.39 #27. The company has done multiple projects on the global mayonnaise industry, which has enabled clients to set up and expand their businesses successfully. Best Foods Vegan: At the opposite end of the spectrum from Chosen Foods’s gray aquafaba-based vegan mayo, Best Foods’ version is made with all the classic ingredients minus the eggs. To put it lightly. It has a distinct flavor — thanks to the garlic and onion in its ingredients — that lends it a light savoriness to balance its richness. It is KFC’s Pepper Mayonnaise. Its off-putting dark gray color, mixed with that peculiar flavor from the use of the aforementioned rosemary extract, made it even less desirable. So instead of insisting you only ever make your own mayonnaise — advice even I’d balk at — our efforts were best put toward figuring out the best store-bought mayo, one that would enrich your life as much as the homemade stuff. But there is one more thing which we are neglecting but plays a crucial role in making KFC a big brand. Miracle Whip: I have a confession: Before this taste test, I had actually never eaten Miracle Whip, too scared off by horror stories of the flavor by friends and family. Neither great nor bad, it’s a solid choice for when you need mayo but don’t want its flavor to dominate the dish. I hope you … This makes it a great mayo to use when you want a neutral presence. I wasn’t even aware of many of the brands brought to my attention, and it made me think, “Why do I like the brand I like? The Best Mayonnaise You Can Buy at the Grocery Store We tasted 16 brands of mayonnaise—both organic and classics alike—to determine the very best one. Oasis foods with net worth of US$ 14 Million is a private subsidiary of Atlantic Foods Group Ltd. Not only does it add a satisfying creaminess to keto meals, but mayo can provide us with a zero-carb source of healthy fats, micronutrients, and antioxidants as well. Readers, it did not disappoint. Another healthy mayonnaise is made with olive oil, which is also lower in fat content. Duke’s: Though not available on the West Coast, we included it because of all the brands, it has the most fervent fan base. It was also the creamiest of the mayos we sampled. Just a rich, flavorful dressings that doesn’t compromise on taste. However, there are probably many more mayonnaise brands than you may have realized. Here’s what we uncovered: Best Foods: Known as Hellmann’s east of the Rockies, this mayo brand is arguably the most commonly available and the most loved by everyone I polled. As per the analysis by IMARC Group, the top mayonnaise companies are increasingly investing in R&D activities on the account of burgeoning demand for fast foods. Hellmann’s ® mayonnaise is made with high-quality ingredients like eggs, oil, and vinegar for a rich, creamy taste that makes any meal delicious. From Long Beach to Chinatown, restaurant workers and customers worry yet hope for the best on the day before the coronavirus shutdown — again. She is persevering through the pandemic and feeding a taste for tradition. Our authentic mayonnaise is rich in Omega 3-ALA (contains 650 mg ALA per serving, 40% of the 1.6g Daily Value for ALA, 10g fat, and 1.5g saturated fat.) In developing countries, the acknowledgment of different cookeries in addition to rising consumption of ready-to-eat foods have initiated new prospects for mayonnaise producers. Newsom warns of regional stay-at-home order as COVID-19 hospitalizations hit record. Like Best Foods, it has the neutral taste you think of when you think of mayonnaise, but with a slight tang, thanks to the addition of mustard, a common ingredient in many brands, we later came to realize. Some of the company’s offerings include: This site uses cookies (including third-party cookies) to record user’s preferences which help us to And because of its thicker consistency and because it’s made in Mexico, I am told that it’s a favorite choice for making elote, its thickness helping the other ingredients stick to the ear of corn. (Don't worry, Duke's fans, I got a jar.) Brand 1: Miracle Whip Brand 2: Duke's Brand 3: Kraft Brand 4: Whole Foods 365; Brand 5: Trader Joe's; Brand 6: Hellman's Brand 7: Best Foods Brand 8: Kewpie Brand 9: Blue Plate While Best Foods does make a standard mayonnaise, it was unavailable for order at the time of our tasting and we tasted its canola version instead. It’s thickened with four different natural gums and emulsifiers, but we were surprised at how loose this mayo was, how easily it poured from the jar. We pitted the top brand, Hellmann’s, against the cheapest two on sale, from Lidl and Aldi, in a blind taste-test. While Kraft was still our favorite, Duke’s is a close second. By 2024, https://www.imarcgroup.com/prefeasibility-report-mayonnaise-manufacturing-plant/requestsample, World’s largest food event to generate record trade in Feb, Indian Dairy Firms Now Look to Sell Protein Supplements Added Milk, The Business of Health Care December 2016. With the multitude of variations that have appeared on the market in recent years, is that brand (or any traditional mayonnaise) still best? The Feds are very serious about what's sold as mayonnaise … Chosen Foods: With a cute, illustrated label and claims of being made with no soybean oil, I had high hopes for this vegan mayonnaise, manufactured in Canada but distributed out of San Diego. L.A. Mayor Eric Garcetti didn’t order the recent county ban on outdoor dining, but he’s still facing pressure from restaurant owners who are frustrated with his messaging. Is its purpose only to bind potatoes, chopped chicken or other clunky ingredients into a ruggedly cohesive pâté? By 2024, the market value is projected to reach US$ 13.2 Billion, exhibiting a CAGR of 4.1% during 2019-2024.As per the analysis by IMARC Group, the top mayonnaise companies are increasingly investing in R&D activities on the account of burgeoning demand for fast foods. What defines a condiment is simply that it imparts flavor onto another food -- it could be a dip, sauce or in some cases even a spread. Japan is obsessed with Kewpie mayonnaise, so it's no surprise that they're celebrating with mayo cafes in Tokyo and Nagoya from March 1 to March 31, and April 3 to April 30, respectively. Mrs. Hellmanns homemade mayonnaise was featured in salads and sold as a condiment. Add a tablespoon of white wine vinegar to the mix and check the seasoning. The global mayonnaise market reached a value of US$ 10.3 Billion in 2018. No artificial ingredients. I like to roll it on the countertop before slicing, to make juicing a little easier. With annual sales of about US$ 8.4 billion, Dr. Oetker is a private company with a business portfolio having key elements as beer and pizza. The demand for egg mayonnaise overrules the demand of eggless mayonnaise which is produced replacing the egg yolks with vegan products like lime, ginger, roasted eggplant, etc. BotW is also a great place for designers to showcase their work. As for the homemade versus store-bought debate, there’s clearly a reason more people buy it than make it: No one wants to deal with all that whisking (although our recipe for homemade mayonnaise eschews hand-whisking altogether to make that arm pain a thing of the past). Website: https://www.kraftheinzcompany.com/. While most other mayos have variations on a creamy eggshell-white color, this one is starkly snow-white, and its texture is at once whipped and light and creamy like pudding. Hellmann’s mayonnaise – known as Best Foods ® west of the Rockies – is America's no. Brands of the World is the world\'s largest library of brand logos in vector format available to download for free. In their place are modified potato and corn starches, which thicken the mayonnaise so it has the expected fluffy/creamy texture. I suppose if you need mayo for a potato salad or chicken salad that uses chopped rosemary or lime zest as an ingredient, this peculiar quality would be a boon, but not as a plain mayo on its own. And although it’s flavored with lime, paprika and the enigmatic “spices” and has a comparatively pink/orange color, it tastes surprisingly plain, almost exactly like Best Foods’ original mayo. Many Ch'ers seemed to be passionate about their favorite. Kraft: Of all the brands brought to my attention, this one was exclusively beloved by other recipe developers I know in the industry and was the one I was most excited to try. In an Instagram post over the summer, I offered up my brand preference for mayonnaise, a seemingly innocent directive while making a simple tomato sandwich. It sparked a heated debate in my DMs about brand preferences and which mayo was the definitive “best.”. McCormick Mayonesa con jugo de limones: This mayo, sold in delightfully distinct packaging, is another recommendation from mostly L.A.-based food colleagues. Olympic champion Jeanette Bolden-Pickens owns South L.A.'s 27th Street Bakery Shop, founded by her grandparents in 1956. This South Los Angeles business is weathering the pandemic, one pie at a time. Garcetti is still facing heat for it. Rather, they kept the independent names and just made both logos look the same. Top 10 Best Mayonnaise in the UK 2020 If ketchup is the king of condiments, then mayonnaise is surely the queen. For food lovers, the festival is a chance to sample some of the world’s best epicurean delights, all in one place. A judge rejected a plea by a restaurant group to block the ban on outdoor dining amid surging coronavirus cases. One man's Hellman's mayo on … They also have the same advertisements and slogans. Measure out the necessary amounts of mustard powder, salt, and oil. And because it uses honey instead of sugar as a sweetener, that flavor is very dominant, a con for those who don’t like honey (*raises hand*). When spooned from the jar, it has a fluffy, soft-peak-meringue texture that gives it a light mouthfeel. The brand under which McCormick distributes its deliverables includes Lawry's, Club House, and McCormick, as well as ethnic labels Zatarain's, Thai Kitchen, and Simply Asia, along with regional brands Ducros and Schwartz. L.A. outdoor dining ban survives challenges as COVID-19 outlook worsens. A gloriously creamy dip for your chips, spread for your sarnies or a dressing for a potato, pasta, or chicken salad, there's no denying it's as versatile as it is delicious. Put a large mixing bowl on a damp tea towel, to give you a firm base, and then add two egg yolks, a tablespoon of Dijon mustard and a pinch of salt and pepper. Chocolate war: Hershey, Mars accused of trying to undermine cocoa farmers’ pay. China has stirred controversy with its claims to have detected the coronavirus on packages of imported frozen food. As we grow older, our tastes change; apparently, my taste in mayo has too. The company had an annual sale of US$ 667 Million in the year 2018. A seeming one-stop-shop mayo for all your dietary needs, and we had high hopes for it. Heinz, could be the most popular mayonnaise brand in the world. The new accusations are a further hit to the reputations of chocolate makers, which have come increasingly under pressure for their role in deforestation, child labor and poverty. We set out to help you make the best decision by comparing three leading brands for nutrition, cost and taste. Sir Kensington's Mayonnaise Avocado Oil, 12 oz The reaction was immediate, particularly from those wondering why their brand wasn't there. Also known as boiled dressing or salad cream, these dressings were egg-thickened emulsions of vinegar and water flavored with sugar and spices and enriched with small amounts of dairy. Use the very best eggs you can buy. For further information review our Privacy Policy. Sir Kensington's Mayonnaise, Special Sauce, Gluten Free, Non- GMO Project Verified, Certified Humane Free Range Eggs, Shelf-Stable, 10 oz 4.4 out of 5 stars 349. Trader Joe’s Mayonnaise. What Is The Best Tasting Mayonnaise Around Today? If you’re looking for a mayo that feels homemade — and spares you all that whisking — this is the one for you. In 1932 Best Foods bought Hellmann's, and today the two brands split the country: Best Foods is sold west of the Rockies and Hellmann's can be found to the east. The new rules, affecting stores, playgrounds and gatherings, are less severe than the stay-at-home order initiated in the spring. 3. We have compiled a list of mayonnaise brands and the products that each brand offers. In the end, I appreciated the taste test as an exercise in broadening my horizons and judging things for simply what they are. It is one of the largest family-owned business which retains a diversified Oetker group that comprises of six segments such as shipping, beer and non-alcoholic beverages, food, wine and sparkling wine. The Ojai Cook: Despite its name, this mayonnaise is produced in Irwindale, east of L.A., and it is the best of the locally made varieties. Manufactures are evolving with new flavors coupled with the readiness of small and accessible packs in order to compete with the growing competition in the market. No preservatives. Trader Joe’s – Reduced fat mayonnaise Do China’s claims of coronavirus on frozen food stack up? Little did I know that I would receive more unsolicited replies than on any previous post ever. Headquarter: Massachusetts, United States. I was looking through my latest addition of Fine Cooking, one of my favorite cooking magazines, and saw an article on “Rating Mayonnaise”. The portfolio of the company includes iconic brands such as Capri sun, Oscar Meyer, Jell-O, Planters, Ore-lda, Maxwell house, Kool-Aid, Lunchables and Velveeta. Welcome to our comprehensive gift guide for the 2020 holiday season. And while we were expecting a more earthy flavor than regular mayonnaises (the brand is made with aquafaba — a.k.a. On average 1 tablespoon of light mayo contains 45 calories, 4.5 grams of fat, 100 milligrams of sodium and 5 or fewer milligrams of cholesterol. But while I can’t abide that amount of sweetness in a sauce meant to be used like mayonnaise, other true mayo brands we tried tasted much worse. America's favorite mayonnaise. Other brands do a better job of covering up the odd taste that admittedly you might distinguish only if tasting numerous mayos side by side. Best Foods Organic: Seemingly made with the same ingredients as its nonorganic counterpart, this version lists organic dried cane syrup as its sweetener instead of the original’s sugar, which might account for its slightly brown sugar-like sweet taste, which turned us off. The market of the company is spread across 150 countries in North and Central America, Europe, the Asia/Pacific region, and South Africa, however, generating around 60% sales from the United States only. From the world’s favorite mayo to our vegan sandwich spread, it’s about delicious done right. And while it has a mysterious blue tint, it tastes and smells the most similar to the brand’s original egg-based version. For our tasting we asked 50 people to judge Hellmann’s, Lidl’s Batts and Aldi’s Bramwells mayonnaise on taste, appearance, aroma, creaminess and thickness. Established in 1869, Kraft Heinz company is amongst the largest food and beverage companies globally. As someone raised in the South, I remember that people who liked it spoke of it with religious zeal. 1 mayonnaise brand. I see now that the vehemence was warranted. Nowadays the two mayonnaise recipes are nearly identical, although some people claim that Best Foods mayonnaise … Unfortunately, not every mayo you find in the store will be optimal for your health. Best Foods™ is also committed to using certified cage-free eggs in our products. It's a vast and varied terrain of flavor-boosters, from fiery hot sauce to cooling tahini. As my control mayonnaise, I'm using Michel Roux's recipe– he's French, after all, and he seems to know his eggs. Will California’s small businesses survive another COVID-19 surge without more help? While it also possesses the tell-tale aftertaste of soybean oil, it was not as noticeable as in other brands and is better balanced by its richer, eggier flavor. The products are delivered to grocery retailers including Hy-Vee, Wal-Mart, Kroger, Meijer, HEB, Albertsons, and to some foodservice chains worldwide. Touting its use of non-GMO ingredients and cage-free eggs, Ojai Cook is another unsweetened mayo with a distinct tang from the addition of mustard. Kenko Mayonnaise Co. Ltd. is majorly involved in the production of prepared food and assorted food specialties such as baking powder, yeast and other leavening mixtures, peanut butter, packaged tea, instant and ground spices, vinegar and cider. About IMARC Group: IMARC Group is a leading market research and consulting company that offers management strategy and market research worldwide. Ben Mims is the cooking columnist for the Los Angeles Times. Ken’s food a private company produces and markets more than 400 types of bottled salad dressings, marinades, and sauces under the name of Ken's Steak House. Looking for the best mayonnaise for a summer barbecue? Stokes sauces is a private subsidiary of Suffolk Saucery Ltd. with net worth of US$ 979,000 and total assets valuing US$ 2.8 Million. No longer tied to nostalgia, I now have new favorite brands I’m excited to use in my cooking. Headquarter: High Wycombe, United Kingdom. Although the food and spirits segments of Oetker groups are focused in Europe, the shipping segment of the firm has its presence worldwide. BotW is also a great place for designers to showcase their work. Vince and Vicki Bernard of Bernard Ranches are facing unprecedented hardships during the pandemic and have been forced to make sacrifices to keep their farm alive. We also noticed a curious aftertaste of what can be described only as ... paint fumes. I needed to test that theory. Half of the sales of Kraft Heinz is spawned from cheese, condiments and dairy products, which are extended across 190 countries worldwide. Kewpie, the Japanese mayonnaise created in 1925, has a lot of fans. A sucker for a good story, I’ll be using McCormick expressly for that purpose in the future. Light mayonnaise is lower in calories and fat content. Mayonnaise Nutrition Facts. Chef David Chang says his gambling problem ‘pays off’ with ‘Millionaire’ win, Renowned chef David Chang made TV history Sunday as the first celebrity to win the grand prize on ABC’s game show “Who Wants to Be a Millionaire?”, L.A.’s outdoor dining ban came from the county. If you’re shopping at Whole Foods, you’re most likely buying its 365 brand of mayonnaise. I absolutely love it. Spectrum Organic: Another brand available at Whole Foods, Spectrum made a name for itself — at least as far as I’ve seen — with its organic coconut oil, organic vegetable shortening and other “alternative” cooking fats. While I thought vegans deserve a better option, Lucas said, “I’d eat this if I was vegan.”. $5.49 - $7.99 #28. With its proud sugar-free banner on its label, Duke’s is slightly tangy, thanks to the use of distilled and cider vinegars, and it has the faintest floral chile aroma from paprika extract. Apart from this, the company also offers production, labeling, and packaging services for other food manufacturers. That and its vaguely grayish color were enough for us to declare that it wasn’t worth the feeling of smug superiority in eating organic for a mayo that might ruin your sandwich or potato salad with such a cryptic flavor. Primal Kitchen: The label of this Oxnard-based brand says: Certified Paleo, Keto certified, Whole 30 approved, no soy or canola, cage free eggs, sugar free. The company has  2.3k employees and a corporate family of 21 companies extended all over India. The company is primarily engaged in the production of spices, sauces and condiments including mayonnaise, mustard flour and meal, prepared mustard, and vinegar. Its great taste enhances the flavor of many foods including fish, chicken, grains, vegetables and salads. If you eat only organic, this is the best mayo you can get. The company has 400 firms. While it was refreshingly devoid of the aftertaste of soybean oil — thanks to its use of avocado oil, which also lends it a not-unappetizing green color — the inexplicable addition of rosemary extract gives it an odd limeade smack. Weather you believe by one brand's power, have converted to another's, or remain agnostic on the subject, knowledge is power. New Zealand’s favourite Mayonnaise is made with real, simple ingredients: eggs, oil and vinegar. That's because one of America's most popular mayonnaise brands actually has two different names depending on where you are in the country. Every now and then I have seen various threads or comments within threads extolling the virtues of mayonnaise. L.A. County tightens COVID-19 restrictions today: What you need to know. IMARC offers market research reports and consulting services to clients consisting of, but not limited to, SMEs and Fortune 500 companies. All the hypothesizing seemed too silly. Mayonnaise is arguably the best condiment for the keto diet. Get a PDF Sample for more detailed market insights: https://www.imarcgroup.com/prefeasibility-report-mayonnaise-manufacturing-plant/requestsample, Headquarter: Nordrhein-Westfalen, Germany. And while the brand is probably best known for that ketchup and its chipotle-flavored and vegan mayonnaises, its classic, plain mayo stands on its own thanks to a pleasing texture (dense but creamy) and appetizing color (light eggy-yellow) that lends it a distinct homemade quality, accentuated by noticeable specks of black pepper. Supposedly, it was developed during the Depression to stretch mayonnaise — made with pricey industrially produced refined oils — with the relatively cheaper salad dressing, made with no oil. Hopefully, this list will be useful for people looking for … Mayonnaise Brands: The Big List of Brands Read More » The mayo, however, possesses a gold-gray color and a flan-like texture that is, indeed, alternative to the rest of the mayos. ‘Great British Baking Show’ 2020: We break down the season finale, snubs and surprises, Meredith Blake and Robert Lloyd discuss the finale and look back over the latest season of ‘The British Baking Show.’, Column: Dejected L.A. restaurants serve their last meals, fear for the future. Mrs. Bectors Food Specialties Limited with annual sales accounting for US$ 101 Million is a private firm which is primarily engaged in producing crackers, pretzels cookies and similar dry bakery products. But before we could taste them, we had to consider — as Descartes surely did — what is mayonnaise? Or is it an ingredient that stands on its own, with a flavor to be singularly savored like ketchup, best eaten while clinging to the exposed end of a hot french fry?