Read more about ebook, logo, creating, iconic, identities and edition. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. I'd recommend any designer who is interested or wants to get into logo design to get this book, it was a great help for me! David Airey. See all 2 formats and editions Hide other formats and editions. It is a comprehensive survey of the logo design process. Read this book using Google Play Books app on your PC, android, iOS devices. The writing, the choice of content and clarity is perfectly balanced. Reviewed in the United Kingdom on November 7, 2017. Designing Brand Identity: An Essential Guide for the Whole Branding Team, Thinking with type: A Critical Guide for Designers, Writers, Editors, & Students, Identity Designed: The Definitive Guide to Visual Branding, Logo Modernism (English, French and German Edition) (Multilingual, French and German Edition). 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