The tourism industry is a cornerstone of the Scottish Economy, and vital to the economic performance of towns, cities and regions across the length and breadth of Scotland. 1.2. 3 Tourism: statistics and policy . The most requested facts we have about Scotland, including: Top baby names in Scotland, Births in Scotland, Leading causes of death in Scotland, Population of Scotland, Population projections for Scotland, Scotland's net migration, Life expectancy in Scotland, Households in Scotland and All statistics that we produce. Economic statistics at a Local Authority level for growth sectors (food and drink, financial and business services, energy (including renewable), sustainable tourism, life sciences, creative industries (including digital). Travel Trends data from the Office for National Statistics also found expenditure increased by more than a third to £319m. It is expected to expand by 3.8% a year up until 2025, accounting for 10% of all jobs. The following information provides background to the process which resulted in Scotland’s first industry-led tourism strategy. Key Facts on Tourism in Scotland 2019. Publications related to Leisure and tourism Statistical bulletins. This dossier presents a selection of statistics and facts about tourism in Scotland. Dive into Scotland in 2021 as we celebrate our remarkable coasts, lochs, rivers and canals and all they contribute to our wonderful way of life. Each year, Scotland’s tourism industry comes together to host a variety of sectoral, … Read more about the site, or get in touch: The findings from Stage 1 were used to inform more in-depth specific research focussed on  trends and markets (reviewing global market and industry trends to identify and as far as possible quantify the best opportunities for Scotland), Scottish industry analysis (identifying the key capabilities and constraints for Scotland’s tourism industry which would support or hinder our ability to exploit the opportunities identified through trends and markets analysis) and  comparator analysis (identifying best practice from elsewhere that could help Scotland exploit growth market opportunities). (Completed February 2012), Developed focus for the strategy, based on the above research. Scotland is a well-developed tourist destination, with tourism generally being responsible for sustaining 200,000 jobs mainly in the service sector, with tourist spending averaging at £4bn per year. Between 1980 and 2018, the number of inbound visits to the UK increased by … Tourism Scotland 2020 purposely focuses on a small group of countries which, for a variety of cultural and practical reasons, are particularly important to Scottish tourism and are forecast to remain so in the future. uses cookies which are essential for the site to work. (Completed June 2012). Stage 2 findings are published below. This report, produced on behalf of the TLG, gives an overview of tourism in Scotland, and is divided into three main sections: Infographic Text: Tourism Contributes Around £6BN Of GDP To The Scottish Economy, 5% Of The Total, Each Additional £100 Million Spent By Tourists Supports Around £65 Million Of GDP In The Wider Economy, Tourism Employs 207,000 People, Around One In 12 Jobs In The Economy, Tourism Employment Has Grown 12% Since 2011, Creating An Extra 20,000 Jobs, Over 9% Of The Sector’s Workforce Are Non- UK EU Nationals, Compared With 5% For Scotland As A Whole, There Are Over 14,000 Tourism Businesses In Scotland, Around One In 12 Of Scotland’s Registered Businesses, In 2016 Almost £4.8 Billion Was Spent By Overnight Visitors To Scotland, Over 2.7 Million Overseas Visitors Came To Scotland In 2016 – Up 17% Since 2011, In 2016, Scotland’s Top Five Markets For International Visitors Were: USA, Germany, France, Canada, Poland (By Volume) USA, Germany, Canada, Australia, Italy (By Value), Scotland Was Voted As The Most Beautiful And Most Welcoming Country In The World* By Rough Guide Readers In 2017, Scotland Is Home To Six UNESCO World Heritage Sites One Fifth Of The UK’s Total**, The National Museum Of Scotland And Edinburgh Castle Each Attracted Over 2 Million Visitors In 2017 – The Most Visited UK Attractions Outside Of London, Scotland Is The Home of Golf, Whisky & Tartan, *Source: Most Beautiful: Most Welcoming: **Source: Scotland’s UNESCO sites are the Old and New Towns of Edinburgh; New Lanark; Heart of Neolithic Orkney; St Kilda; the Antonine Wall; and the Forth Rail Bridge. Scotland's facts. Known as the Outdoor Capital of the UK, Fort William is at the heart of a wide range of exciting activity centres. It plays an important role in the economies of Scotland’s major cities, while also making a substantial contribution to sustaining employment and economic activity in Scotland’s rural communities. The number of domestic tourism visits made by Great Britain residents to Scotland … We've got iconic castles, incredible museums, beautiful gardens and much more in this list of top tourist attractions in Scotland. Managed by the Scottish Government, this site provides a range of official statistics about Scotland from a variety of data producers, for information and re-use. TOP TOURISM STATISTICS UK: Tourism is the fastest growing industry in Britain. Spending by tourists is around 5% of GDP and the sector accounts for more than 7% of employment in Scotland. The TLG was formed in 2011 to bring together tourism leaders from the private and public sector to drive industry-wide collaboration and alignment. Tourism Statistics Get the latest and most up-to-date tourism statistics for all the countries and regions around the world. The Federation of Small Businesses in Scotland welcomed the figures but warned there was "a mountain to climb" to reach the government target of increasing visitor spending to £5.5bn by 2020. Data on inbound, domestic and outbound tourism is available, as well as on tourism industries, employment and complementary indicators. It was launched in 2012, following an extensive refresh of the previous strategy, Tourism – A Framework for Change. Other markets are, and will probably continue to be, relatively small in individual worth to Scotland, although … All Rights Reserved. The strategy centres on improving the performance through improving leadership and digital capabilities across the sector; encouraging and influencing investment in the sector and supporting infrastructure; and on improving the quality of the visitor experience across Scotland. The aim of Scottish Tourism Month is to engage, connect and inspire all of Scotland’s tourism businesses and organisations, and of course to celebrate the enormous contribution of our tourism industry to Scotland’s economy. Edinburgh 2020 sets out a clear and ambitious vision for tourism for the period to 2020, which is based on extensive research and … There are currently 133 operating Scotch Whisky distilleries across Scotland; All figures relate to Jan-Dec 2020 unless stated. Summary . This strategy sets out a clear ambition for Scotland to be, “…a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and … Refreshed Strategy: Included a vision, headline target and other KPIs, quantified market opportunities matched to Scotland’s capabilities, and priorities for action. Whether its ancient history, modern art or just the most mouth-watering local cuisine you’re looking … It’s the product of extensive consultation, led by the Tourism Leadership Group (TLG), and it’s the means by which the Scottish Tourism Alliance (STA) will lead the many different businesses and stakeholders across the sector to deliver one common goal for 2020 … Scotland Tourism: Best of Scotland. out more about cookies, Coronavirus (COVID-19): what you need to know. For the sixth year running, Scotland has outperformed the rest of the UK in attracting visitors to its tourist attractions. We also use non-essential cookies to help us improve our websites. Discover the off-the-beaten-track beauty or chat with the locals over a whisky or three in the Highlands? The lack of tourism during the coronavirus pandemic could potentially hit the world economy hard, as the sector brings in 10.4% of the global GDP. As a result, Scotland's tourism industry is booming, leading to an ever-increasing number of international consumers in major cities. • Tourism Scotland 2020 (Scottish Tourism Alliance) This suggests that tourism players should be aligning with the Tourism Scotland 2020 strategy to ensure “each and every one of us within the industry rallies round the strategy, embracing the common agenda it sets out, giving it our full support and taking the initiative in our … This would represent a loss vs the pre-COVID forecast of 31.1 million visits and £23.8 billion spending. news & commentary. Tourism spend worth £10.5bn Tourism contributes significantly to the Scottish economy and is vital to the economic performance and employment of towns, cities, regions and rural communities across the length and breadth of Scotland. Want to trace the footsteps of royalty and clansmen at Edinburgh Castle? The new website provides access to a range of official statistics about Scotland for information and re-use. Visits: The UK received 176,000 visits in June 2020, just 5% of the visits in June 2019. Canada: Imports of travel services were down 32.6% to $2.7 billion in March as the COVID-19 pandemic and related travel restrictions drastically … £22.5 billion was spent by overseas travellers in the UK in 2016. The UNWTO Statistics Department is committed to developing tourism measurement for furthering knowledge of the sector, monitoring progress, evaluating impact, promoting results-focused management, and highlighting strategic issues for policy objectives. Find up-to-date research and insights on Scotland's tourism industry, including regional statistics, visitor numbers, markets and trends. Please note accommodations and enplanements data have been updated for 2020 and can be viewed along with historical data at Tourism Statistics. TS2020 is industry-led, with progress being supported by the Scottish Tourism Alliance ( STA) [2] , and overseen by the Tourism Leadership Group ( TLG) [3] . UK's top city for hotel development Edinburgh is leading the way in hotel room revenue, with global real estate adviser Colliers International naming it the UK’s top city for hotel … 1.5. Old Town Jail, St John Street, Stirling FK8 1EA, © Copyright 2019. The industry accounts for around one in every twelve jobs in Scotland, and around five per cent of the Scottish Economy’s Gross Value Added ( GVA). Our central scenario forecast for inbound tourism to the UK in 2020, as of October 12 th, is for a decline of 74% in visits to 10.6 million and a decline of 79% in spending to £6.1 billion. The most devastating economic impact is predicted in the Asia Pacific, as tourism was estimated to bring in a huge £650 … Tourism Scotland 2020 is the national tourism strategy. This strategy sets out a clear ambition for Scotland to be, “…a destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people”. Scotch Whisky exports grew by 4.4% to more than £4.9bn in 2019, with 1.3bn bottles exported to … Web Design by. Establish a headline target and other key performance indicators. Find This stage identified six early priorities for action to be taken forward in parallel with the strategy development: It also provided information and analysis which will inform the refreshed strategy: Scotland has strong tourism capabilities which can be used to exploit these opportunities, including: However it also has a number of constraints, particularly around value for money, inconsistent quality (of experience, accommodation, food & drink, service and retail offering), transport, skills investment, industry leadership, investment finance and culture of dependency on the public sector. Visitors enjoy easy access to exhilarating hillwalking, mountain climbing, snow sports and water sports — as well as the gentler pleasures of a refreshing day spent fishing, walking in the country or cycling. This could make a loss of $1.6 trillion in total. 1.1. In 2013, for example, UK visitors made 18.5 million visits to Scotland, staying 64.5 million nights and spending £3.7bn. Statistics … Scottish Government Tourism Statistics. Year of Coasts and Waters 2020-21. 1.4. In contrast, overseas residents made 1.58 million visits to Scotland … Published November 2020. By continuing to use this site, you agree to our use of cookies. The data can be viewed as tables, maps and charts or downloaded in various formats. 15.5 million visitors were attracted to Scotland in 2018, with three and a half million … This report provides a summary of statistics on tourism in Scotland, including the overall volume and value of tourism and information on our major markets. If you're looking for the best things to do in Scotland, then look no further. Find everything you need to know about travel in Scotland… A report commissioned by the Tourism Leadership Group setting out economic data and trends on tourism across Scotland. The outcome is a draft strategy model. 11 February 2020 Scotch Whisky exports surge amidst backdrop of tariff uncertainty. If you continue to use this site we will assume that you are happy with it. The refresh was taken forwards in a four stage process, which was overseen by the newly established Tourism Leadership Group under the Chairmanship of Stephen Leckie of Crieff Hydro and support by the public agencies. Download the full Tourism Scotland 2020 Strategy hereÂ, Download the Tourism Scotland 2020 Summary here. out more about cookies, Culture, Tourism and Major Events Directorate,,, To guide and encourage the development of tourism in Scotland, the tourism sector has taken forward Tourism Scotland 2020 [1]. To guide and encourage the development of tourism in Scotland, the tourism sector has taken forward Tourism Scotland 2020 [1] . The charts below show 2019 tourism performance indicators for Nova Scotia. The number of visits made by overseas visitors to Scotland rose by nearly 17% between 2005 (2.4 million) and 2016 (2.8 million).. coupled with a pipeline of ongoing investments in our tourism-related products, facilities and transport infrastructure, gives us a great platform on which to grow our thriving tourism sector., Your feedback will help us improve this site, Tourism in Scotland: the economic contribution of the sector, Foreword from the Chair of the Tourism Leadership Group, Chapter 2: The Value of Visitors to Scotland[4], Chapter 3: The Tourism Sector in Scotland[14], Chapter 4: The Contribution of Tourism in Scotland, Appendix 1: Defining Tourism and the Wider Visitor Economy, Find Download the full Tourism Scotland 2020 Strategy here We use cookies to ensure that we give you the best experience on our website. The four stages were: Stage 1: A broad analysis of the industry contributions from a wide range of businesses. 1.2. (Completed March 2012), Stage 4: Tested the model with stakeholders, building commitment and identifying priorities for action. About Scotland. Europe: Tourism is the main economic sector in the Mediterranean region, representing 30% of global tourism flow and it is the world's principal regional tourist destination. The tourism sector is one of the most important for the Scottish economy with around 14 million people visiting the country each year. Overseas travel and tourism, provisional: April to June 2020 Visits to the UK by overseas residents, visits abroad by UK residents and estimates of spending by travellers, using administrative sources of passenger travel data. “Tourism Scotland 2020 is a strategy for the industry, by the industry. Spending: In June 2020 inbound visitors spent £60 million, down 98% on June 2019.Spending levels in the 12-month period to June 2020 generated £21.3 … Any data collected is anonymised. Travel Info. This note includes statistics on inbound and outbound visitors to and from the UK, domestic tourism in the UK, the contribution of tourism to the UK economy and the Government’s tourism policy. View all related statistical bulletins Articles (Completed May 2011). Inbound tourism statistics recorded 37.9 million inbound visits to the UK in 2018, 3% less than … Launched June 2012. 1.3. In the rolling 12-month period there were 29.6 million visits, down 26% YoY. Overseas and Domestic Tourism Visits to Scotland.