... Tropicana Logo . So now, you’ve got a new brand with zero equity, and zero memorability. See BNET's previous coverage of Arnell Group: After 70 years, that’s something we are very proud of. Browse 4,583 tropicana resort and casino stock photos and images available, or start a new search to explore more stock photos and images. There is so much stuff you can actually display on the carton that would stand out in a sea of choices. LAS VEGAS - JULY 8: Tropicana Las Vegas as seen on July 8, 2013. Breakfast is on us! Did they, like, forget they began with ORANGES?? Own a franchise that you and your family can be proud of. AHAH. Pepsi Logo . Tropicana Cookies is a strain with genetics stemming from the popular Girl Scout Cookies and Tangie.This sativa-dominant hybrid provides a focused and clear-headed high that sometimes uplifts energy and causes fits of giggles according to reviewers. The only thing is this though (now it’s the communicator/branding guy that speaks); even if there’s a little orange shaped cap that I get to squeeze every morning and it is perfectly aligned with the glass of juice featured on the front, the package still fails to communicate the main benefit of the product (purity) as effectively as the old package was. But just because it’s safe, doesn’t mean it’s the best… and the right choice for the product. They are horrible and instantly dated. Free Vector Tropicana Logo - Tropicana Logo Png is a totally free PNG image with transparent background and its resolution is … I think the new design is terrible – it looked generic and contrived with the Tropicana brand being stripped of its personality. Wow, some interesting comments, this will be sort and sweet! Ah well, I’m sure like he said it was an extremely difficult decision to make and equally as difficult decision to change what works so well already. Now is a great time to break away and stay at the iconic Tropicana Las Vegas. Porter’s Tropical Old Tom Gin really comes into its own as a long drink. It’s really funny reading some of the other responses here! We did an eye tracking study on the effectiveness of the ‘New’ pack in the UK where we have never had the straw graphic and the results predict a 13% loss of sales. If I had any objection to the new design, it was the fully circular circles, like the zeros on this package, the p‘s on the new Pepsi logo, etc.. I can agree to some degree that the new packaging looks clean and refined(isolated on a white background), but it totally destroys any brand presence on the store shelf. The new identiy is attractive on other collateral, but on packaging, it’s weak and diminishes established confidence in the Tropicana brand. Bring your new, unwrapped toy or $5 donation TO the Caesars Rewards® Center for a chance to win a $250 Amazon® Gift Card. A little orange-shaped cap? It was never about being the “hip” juice. As he spoke I kind of imagined the squeeze cap on a completely orange carton, with some neat illi’d dimples all over so the entire carton was like an orange, with maybe a label with the old logo on there and the info. Considering the evolution of our society and its demands the old Instagram logo, introduced in 2010, might just not cut it today.The original Apple logo with its realistic style drawing looks way too complicated and forgettable for us, while the old … i do wish they would keep the bottle cap though, i found it humorous. I dunno Tropicana. I like that they kept the cap though. Generally consumers just accept it and move along, and pay more attention to the price point of the product. Both brands faced a firestorm of protest when they introduced new logos. Old logo of Tropicana Products: Date: 11 November 2015: Source: Extracted from a PDF file: Author: Adrio: Permission (Reusing this file) I, the copyright holder of this work, hereby publish it under the following license: This file is licensed under the Creative Commons Attribution-Share Alike 3.0 … I remember being younger and seeing the animated straw just flying into the orange and thinking “damn, that is such a freakin awesome concept, why didn’t I think of that!”. He was wearing a nice suite though. This is just another Arnell fail. There are plenty of design reference books that focus on packaging, and there are tons of examples in juices category. The typeface and the orange with straw are indelible. Oh I don’t think it’s bad at all, I just think it looks more fitting for Tang. Our tasty juices never contain added sugars (just as you'd expect from a juice) and are designed for refreshment & enjoyment any moment of the day 4200 Wendell Dr Sw Atlanta, GA 30336 Phone: 770.988.0015 Toll Free: 800.241.6151 Fax: 770.953.0848 Email: bbshow@bronnerbros.com Consumers have to find the product at shelf before they can buy it. Now this is how you handle an NFL logo redesign. it was such a rebrand that it was unrecognizable on the shelves – which is bad considering tropicana is a leading brand, the coca cola of orange juice. Reserve your room now through November 30, 2020, and you'll get rates as low as $39 a night, plus two complimentary Steak & Eggs Breakfasts with your stay. The old one, not being perfect, had at least this healthy feeling to it. 1 Splash Orange Juice - Tropicana Old Logo is a totally free PNG image with transparent background and its resolution is 700x700. Can’t wait to squeeze it. Their demographic hates sudden changes. Short-lived logo designed by Arnell during a proposed redesign. Atlantic County Toys for Kids Drive. Own a Tropical Smoothie Cafe. I love the new simpler design but it is hard to find if you aren’t looking. I really love the new design. One eye tracking study and this could have been avoided! Poptropica, a virtual world for kids to travel, play games, compete in head-to-head competition, and communicate safely. Old logo of Tropicana Products: Date: 11 November 2015: Source: Extracted from a PDF file: Author: Adrio: Permission (Reusing this file) I, the copyright holder of this work, hereby publish it under the following license: This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. Now £80 on Tripadvisor: Ole Tropical Tenerife, Playa de las Americas. The original looks dated, it’s got that typical over-design of traditional FMCG packaging. The Tropicana Laughlin does not have a health club/gym. The older packaging may not be a brilliant piece of design, but it is visually distinctive, and clear in its message. See products. Conceptually the redesign is stronger than the original. Knowing how much it costs to create that kind of association (image vs product) in the mind of consumers… it would be a mistake to take it off. I felt the new bottle top was a nice idea. And what’s this about juice not being shown on the packaging? I’m from Germany and I don’t have any connection to this brand or the juice at all. All this fuss — it’s only orange juice, FFS! I’ve only recently seen it in the stores. Tropicana Las Vegas. The current status of the logo is active, which means the logo is currently in use. It’s an emotional attachment that’s hard to get over. 2,499 Best Tropical Beach Free Video Clip Downloads from the Videezy community. Tropicana shoppers don’t see new packages at shelf and are drawn to Tesco’s own brand products that have some similarities to the UK Tropicana pack. Do you allow pets in the hotel? Stripping away the straight from the orange feeling and focusing on just the juice? if your identity is strong and well-established then it will be timeless and it will become part of the subconscious of consumers. It looks like a design that had to try and please different opinions and I suspect that there was disagreement among the marketing team, in the end it looks like they forgot one of the golden rules, ‘People buy brands!’ and the Tropicana brand got lost somewhere along the line. Such idiots! The combination of the original and the new squeeze cap will probably lack the strengths of either. 5,106 Tropicana Casino stock pictures and images. Sorry, typo …. In an age of carbon footprints and obesity there is also that comforting “smart choices” logo that the original design shows clearly. Makes you wonder whether anyone at Arnell Group conducted focus groups. it was what was familiar to consumers for a very long time. Download Tropicana 1980s logo vector in AI / SVG format, and open with Adobe Illustrator or Adobe PhotoShop or CorelDRAW. Look, Paul Rand’s international typographic style, the ones that use pictures and sans serif typeface is a safe bet for all designs. Although I am a fan of the original packaging, a redesign could have worked of course, but not one that gets the product lost amongst the supermarket own brand juices. I thoroughly enjoyed the new modern look. The orange and straw logo has an immense amount of brand equity, and Arnell totally disregarded that with the attempted rebrand. i was so used to the old logo, that i never even paid attention anymore to the actual name of the brand, but … Flogging a dead horse also comes to mind. The tropical wagtail requires Hunter level 19 to snare, highest of all snareable birds.. Habitat. The orange shaped cap is a definite improvement. No one wants to lose that feeling and the new packaging loses it for them. They should have done a gradual transfer to the new packaging. Mike Brown did a nice writeup over on his blog yesterday about this story, worth a read. This Free Vector Tropicana Logo - Tropicana Logo Png is high quality PNG picture material, which can be used for your creative projects or simply as a decoration for your design & website content. PLEASE CHECK ALL PICTURES ITEM NICE … The Tropicana brand has built a good reputation of being fresh, and very much being about a staple house brand. I would certainly be in agreement with the lack of personality that the new design personifies. But, tell me, with the new packaging, what is it saying about this product – besides that it is orange juice? I was about to say that I like the new packaging a lot more than the old one because it looks more modern and up-to-date. Tropicana Products also manufacturers specialty orange and grapefruit juices. The venue opened to the public on March 3, 1990, at a cost of $138 million. Letter-spaced small caps are indicative of premium quality. Discover the delicious range of classic Tropicana. How can a glass of orange juice be labeled as a creative solution for an orange juice package? Tropicana’s new old packaging was very appropriate in my belief. I thought it was the straw design that got dumped by the consumers, not the other way round! As in “While I may not fresh squeeze my own oranges, here is a reminder of where the juice originates.” Might be the same watered down, sugared up semblance of juice as before, but removing the real looking orange illustration removes the bliss of my ignorance, and places before me the harsh reality that Tropicana is not as healthy as the fresh squeezed stuff. An orange depicts sun and growth where the juice just says refrigeration to most people here. It’s too bad that it was such a flop. Here is a brief listing of the bus companies servicing Tropicana, with their locations. When you graduate from BS-U do you get glasses like that? View great tasting Tropicana® Orange Juice and Juice Drink Products. Tropical wagtail being caught. … Ironically, the cap is the only part of the design that Tropicana is keeping. Anyway, I believe it’s (again) in the pure Pepsi tradition but this time, I am happy they listened to their buyers. What about love and hugs? Pepsi underrated the fact that Tropicana has consumers so attached to the old-‘Tropic’ packaging that they were unlikely to appreciate a younger looking futuristic design. They shouldn’t. The best Las Vegas entertainment is at Tropicana! Tampa Bay Buccaneers. HAVANA, CUBA - JANUARY 04, 2018: Dancers performing in Tropicana. @carl, Perfectly put, a modern looking redesign is all well and good but, it has to keep in line with the brands personality to really be successful. These birds are found in the Feldip Hunter area south of the Feldip Hills.Bring at least two bird snares, because shortly after reaching level 19 Hunter, at which point you can snare these birds, you will reach level 20, at which point you can place two snares at a time. Yes, it does look good; but it doesn’t look distinctive, or memorable. Epic fail club. This 1 Splash Orange Juice - Tropicana Old Logo is high quality PNG picture material, which can be used for your creative projects or simply as a decoration for your design & website content. What the hell was he taking about at the end? Gives the allusion of squeezing an orange? I was so bummed about this. I talked in a previous issue about brain shortcuts called somatic markers , that we build over time to associate feelings with brands. What I think is striking is that more and more people tend to go “meh” when something new is happening in their everyday life. I like the new design but I suppose a lot of consumers liked the old straw in orange pic. There’s nothing distinct about it. This made so much news that it’ll have companies thinking twice now before rebranding. Those ads were genius and gave a warm fuzzy feeling to everyone. Not been well (honestly) but pull it please!!! “Look, Paul Rand’s international typographic style,…”. The last sentence is missing the word “do” of course – it should read “..and let the agencydo the BS talk.”. The great thing about Tropicana Pure Premium® is that taste and nutrition go hand in hand. Just do something with the background. Modern? Imagine!! It worked, so i am guilty of that BS myself but i have stopped working for own clients a year ago for that very reason – i just couldn’t stand my own neccessary “visionary” presentations anymore but knew the clients loved them and wanted them to be assured they get a “high profile” product.So since then i only work for agencies but no own clients anymore which gives me the freedom to concentrate on the actual design work and let the agency the BS talk. Tropicana Products is a division of PepsiCo, a leading manufacturer of foods and beverages. Free Tropical Beach Stock Video Footage licensed under creative commons, open source, and more! I have to agree with Pepsi that, while the new packaging looks slick and modern sitting on the table at the design agency, it just doesn’t hold up on the store shelf. Brands of the World is the largest free library of downloadable vector logos, and a logo critique community. The company s Web site offers an online product catalog and information about new products. We know what orange juice looks like, it’s not special to show it. Do these people actually visit supermarkets or do they send their housekeepers? The old concept is ‘strait from the orange.’ I agree it’s not the best design in the world, but when compared to the new generic packaging, it’s a hell of a lot better. So you get what you want and what you love. Esben, at first i also found hard to understand why there’s such a fuss about the old design, but maybe i thought like that because i live in a country where Tropicana is not avaiable. All orders are custom made and most ship worldwide within 24 hours. It’s been used to enhance social situations, fight mood disorders such as depression, and even fight nausea as some reviewers have stated. LOGO ABOUT 30 YEARS OLD TRADE MARK EMBOSSED GLASS SIDES SEE ALL PICTURES. Accessibility Help. This is a step back for package designers and brand designers as well. Tropicana Download the vector logo of the Tropicana brand designed by in Encapsulated PostScript (EPS) format. Tropicana QTG PepsiCo 2007 Download the vector logo of the Tropicana brand designed by in Encapsulated PostScript (EPS) format. Mike’s piece (and the discussion that follows) is worth a read. Tropicana Homes is the largest and most trusted homebuilder in El Paso. As a kid, I used to think that the picture made the juice look more refreshing. from a consumer perspective and one who buys Tropicana orange juice, when I first saw the redesign on the store shelf my first thought was wheres the Tropicana orange juice and whats this cheap imitation crap, It’s like the O.J. This is way, way too communist for me. I, for one, am quite glad that Tropicana got wise and dumped the new look. click here to buy Hobo D font. Seriously, that can’t even be construed as a concept. Sorry, but the new packaging stinks. Featuring Tropicana® Orange Juice, Trop50® Juice Blends, and all other juice beverages. I BeLiEvE that the old font is from the tropics when I read it. We have 20 free Tropicana vector logos, logo templates and icons. I understand the reasoning, but the brand concept is not so simple to grasp as the old brand idea- Tastes like it’s straight out of the orange! For overnight stays, relax at the Greenville Inn & Suites, a 40 room boutique style hotel. Tropicana Atlantic City Atlantic City’s premier casino resort for more bars, nightlife, fine dining, casual dining, shopping, and gambling under one roof. A tried and true approach (at least here in the states). The red and white striped straw has a nostalgic quality to it as well. Opened in 2008, the restaurant has earned numerous The only element of the original British Petroleum logo that the new design retains is the colour palette. The kinda glasses that say, I’m kinda a jerk. The image above shows the old, but re-instated design on the left, and the new, but dumped design on the right (minus the specially engineered cap, which we’ll get to squeeze every morning). There is no experience required and no need to go through a designer. Overall, what the old design lacks in chic it makes up for in authenticity. It’s absurd. The main message communicated in this campaign was … Creative Commons Attribution-Share Alike 3.0 Vitamin C helps support a healthy immune system – and 100% of your daily vitamin C is in every glass. I have to say, I was shopping for orange juice just the other day at 7-11 and nearly passed over Tropicana because, on the shelf, the new packaging has more of an off brand, or, store brand look than the old orange and straw look. This new packaging was really impersonal and feels cold and industrial to me. CBS news reported that Pepsi will drop the new tropicana look because consumers complained that it looked too generic, so theyre going back to the old orange with the straw look. Graphic symbols and elements we see in famous logos today are a result of numerous techniques studied in the last couple of centuries. The Tropical-Chic VibePoster OLD NAVY Costa Rica Opening.This is an illustration that celebrates the opening of the first OLD NAVY store in Costa Rica, it was a commission from the office in the United States and the brief consisted of converting eleme… CLEAR GLASS MEASURES 9" TALL 3" WIDE . You can download in .AI, .EPS, .CDR, .SVG, .PNG formats. Look, it’s not a case of people resisting change. And just how many variations on additives for OJ do we need anyway? That design makes it look like a generic store brand of orange juice at first glance. GOOD CONDITION FOR AGE ANTIQUE EMBOSSED CLEAR GLASS TROPICANA JUICE BOTTLE WITH LID RED LABEL SHOWING TROPICANA . I didn’t consciously avoid it because of the awful typography and the silly design that looks like yellow piss inside a champagne glass. So it is a global well known brand. 100% free tool Our logo maker is free, anyone can create stunning professional logos in seconds. You are essentially asking the customers who invested so much equity into the brand to spontaneously forget everything they thought they knew about it for the past few generations and replace it with this sleeker, hipper image. I think they are the most hideous typographic trend today, and they are popping up everywhere. Although I can’t understand Tropicana yanking the packaging rather than say, revising it, I do have an issue with the new packaging: It’s not as easy to tell which type of juice you’re looking at. I used to buy Tropicana once every 2 weeks from Ralphs. I say give Arnell another go to make the squeeze cap idea really work. I think the redesign of the pepsi logo was absolutely unnecessary as well. The old logo was established. The Tropicana title and logo type is much more recognizable on the shelf than the image of the straw in the orange. It is beyond iconic and could certainly be worked into a more modern looking design. Delivering great tasting nutrition. http://thingsthatarebrown.com/blog/2009/02/drinking-the-orange-juice/, http://adage.com/article?article_id=134664. @carl, wish I would have been shorter, sweeter…..needs pulp! Going back to the original packaging was a wise choice. Cuba. I meant – They simply have no taste (pun intended). I think going about a middle ground between these two looks would have been a better approach, keeping what works well about the old branded look and updating it for the new century. Turns out orange juice drinkers held a truly deep affection for the old carton—featuring its … The logo may have been made public two months ago, but dissemination is slow. Enjoy this flood of nostalgia. All orange juice is orange. There was an obvious confusion over whether the lead title should be Tropicana or 100% Orange and in the end both ended up stuck at opposite sides of the carton on top of what looks like any old stock shot of a glass of orange juice. In other categories, such as fashion, an old logo … While none of their new logos were necessarily terrible (it’s not like Tropicana displayed ambiguous genitalia), it was enough to trigger a disruption in an emotional relationship. Pepsi: Arnell, the same firm who managed to make Tropicana anonymous in the refrigerated case, is also responsible for the 60s-looking logo … http://thingsthatarebrown.com/blog/2009/02/drinking-the-orange-juice/. At a Pepsi press conference, Peter Arnell, of Arnell Group, defends the new, but recently dumped, Tropicana rebrand. I buy Tropicana and when i saw the new packaging it made me question whether or not i had been buying tropicana all these years. I saw the real thing before I read about the redesign, and I literally stopped for the purpose of checking out the price of the new generic OJ. Trop Greenville, a spacious land-side casino, is located in Historic Downtown Greenville, Mississippi. Free alternative fonts for Tropicana logo: The closest free font you can get is HarlequinExtraboldFLF Font. Tropicana Field History. But they could have kept the fruit and the straw and the basic circular shape but simply cut the orange in half and expose the juicy pulp in it. This information includes answers to general, gaming and hotel questions. Like vintage fruit crate labels that I love, and that stores such as Target have sold. It speaks stock image, no-brand product to be used in a tv show that wishes NOT to advertise for Tropicana. | Privacy Policy | Terms of Use | Privacy Policy | Terms of Use | You’re welcome, Brad. David,et al I think Pepsi should do the same. Sprite Logo . They are good with advertising, maybe he/they should stick with that. Would it be a good idea to take off Colonel Sanders of Kentucky Fried Chicken branding? If the file has been modified from its original state, some details may not fully reflect the modified file. Who cares about what is and what isn’t modern. About fonts: Design owner: Kingsley/ATF. Show in Havana on Cuba. Tropicana is the topmost of the Atlantic City Boardwalk & family friendly hotels. It turns out that the parent company of Tropicana is Pepsi Co., which would connect the new tao-like Pepsi logo to the zen-like features of the Tropicana design. It’s interesting that for once design has such a huge audible influence amongst consumers. i think its a good move because the new look was very plain and ugly. To assist in making the planning of your next Evansville vacation as easy as possible, we offer a list of frequently asked questions we receive from visitors to our website. Explore {{searchView.params.phrase}} by color family {{familyColorButtonText(colorFamily.name)}} Sorry could not help my self ;-). The Tropicana Las Vegas is a hotel and casino on the Las Vegas Strip in Paradise, Nevada.It is owned by Gaming and Leisure Properties and operated by Penn National Gaming, and is a franchise of Hilton's DoubleTree chain. Whatever your feeling on the packaging, it’s interesting that they’re using both simultaneously now: the original for the regular juice and the new design for the low-calorie verison: http://brandculturetalk.com/2009/04/21/consistency-identity-brand-and-orange-juice/. And vintage is in. David Crawford took the words from my mouth. I would never skip over it in the store. Me and Nate are secretly brothers, apparently. The vending machine at my office still doles out the old look. Pepsi (okay, that’s an ugly identity right there) or Tropicana would like to do it. I have worked in design and advertising for many years now, and i really don’t understand companies that think they need to jump on some rebranding bandwagon just because it seems to be a popular trend. A user-friendly editor There is no need for advanced technical skills, our drag and drop editor is easy for everyone to use. Now, 2 weeks after I am glad not to see this packaging anymore, which was irrelevant and poorly executed. Learn how to get started owning a Tropical Smoothie Cafe Franchise. I’ve taken time out to lament this design on each trip to the grocery store. The only difference is in the horizontal bar of the letter “T”, which was always arched, but the latest version made it more curved and looking upright. Your eye doesn’t know where to rest and it’s all too confusing. http://www.thelabelman.com/. Original file ‎(SVG file, nominally 600 × 195 pixels, file size: 122 KB), https://creativecommons.org/licenses/by-sa/3.0 According to Peter, it’s about squeezing, giving eachother hugs, and “the power of love.” Unfortunately for him, there just wasn’t enough love to go round, but it does seem like the orange-coloured boobie is here to stay. And to me, the overall design feels a bit lazy. The only thing fresh is the fresh out of design school designer look. The new design is what I think of as “generic-chic”. download free fonts for Tropicana logo. :D, “Ha, f*ck you Peter Arnell, all we’re keeping is your little orange screw cap. Terrible concept for a brand that has such a strong tradition. Even if it is a little too much “Yoplait inspired”, as I mentioned in another comment, here is an example however of a successful re-branding exercise recently accomplished for Kraft Foods http://adage.com/article?article_id=134664, I don’t live in the states either and perhaps because most US bloggers to some extend, thinks its a global well known brand and therefor don’t needs explaining – its not a critique of any kind to any bloggers :), But your right we don’t have the same sense of “old familiarity” as others and that might disqualify us for a opinion :). Put the orange with the straw in it on the new packaging. What’s special is showing how this juice is directly from the fruit… that’s the unique selling point. I just get the feeling that it’s getting very very hard to spread new ideas like, e.g. Sections of this page. The renovated property offers 604 of the newest slots and 12 table games, including craps and blackjack. The difference is that Pepsi’s logo is “ the pinnacle of the entire universe, ” while Tropicana’s is probably not. Equally responsible are the marketing folks at Pepsi. Tropicana released a new advertising campaign along with its packaging strategy. I immediately realized this guy is full of S&#% when he opened with “we began this journey…”. Clean, capitalized sans-serifs are … To keep it simple, there’s nothing “fresh” about the new packaging. They could have done a refresh of the old logo and logotype and packaging (which I still think is needed) without scrapping the old brand altogether. This new one, however, probably blends right in with the competition. The Tampa Bay Buccaneers recently traded in their old illustrated logo for something a little more vectorized and polished. No one would have noticed and there would not have been the issues. The current Tropicana logo was designed in 2017 and is still composed of a wordmark, with almost the same typeface. That man should stop doing things. I somewhat understand Arnell’s explanation (seems like he had an epiphany about it from his tone) regarding moving from the orange exterior to the interior, but in a world of factory and lab produced everything, seeing an actual orange highlights the importance of origins (like from the Tropics) and purity of the product. Man he sounded like someone literally grabbed him from his office and said ‘quick dude, you need to come and present this concept’ without any preparation at all. Sounds like a smashing success to me. Exactly, why abandon the orange with straw image at all? Uhh, you might want to read some books about Graphic Design Theory. im a student designer who works at a grocery store. And the Tropicana rebrand design didn’t break any rule at all. Click on a date/time to view the file as it appeared at that time. Then they produced the vector logo. The Tropicana Hotel and Casino, which opened in April 1957, has a long. Thanks for posting, this was really interesting. The old logo was established. “A cruel joke I tell you,” and I grant you that is how the public received it. Cabaret Schedule MON – SUNDAY 8:30 PM TO 12:30 AM / Show time 10:00 PM What font does Tropicana use? Aquarius Logo … (then there’s the whole “Sunkist” thing……………….yuck. 2017–present Maybe the big design and ad guys are in the same club as the heads of the world’s banks. After its package redesign, sales of the Tropicana Pure Premium line plummeted 20% between Jan. 1 and Feb. 22, costing the brand tens of millions of dollars. To think a commercial endeavor were to profit from the human body’s artistic (yet unfortunately, guttural) anatomy!! However, any attempt at a redesign/rebrand should always take into consideration how much equity the current brand holds. But it seems like Arnell has this unyielding compulsion to totally scrap established brands and identities and recreate them in his own image. I buy Tropicana and when i saw the new packaging it made me question whether or not i had been buying tropicana all these years. Rebranding or not the fact remains that the new packs were not a great example of packaging design. The smooth bends and curvatures of the logotype indicate the natural nature of the product. The old packaging has a very clear marker to tell you “No Pulp/Low Acid” when you’re facing down the wall of OJ boxes in the grocery store. Again, my point with the new packaging and the ‘concept’ is that – showing the orange juice is not special. “Tropicana is doing exactly what they should be doing,” Peter Arnell, chairman and chief creative officer at Arnell, said in a separate telephone interview on Friday. There should be a failblog.org dedicated to him and his silly glasses. And the barber’s poll of the straw looks old fashioned. I mean, why should they keep the same carton design for eternity? The old style may not look like it belongs to its mother company, but it’s timeless and recognizable. Taking a premium brand name and making the logo play second fiddle to “100% Orange” was not a smart move – it looks like a generic store brand. Four times, we have been awarded “Builder of the Year” by the El Paso Association of Builders; in 2009, we were named “Texas Developer of the Year” and “Builder of the Year” in 2003, 2013 and 2015 by the Texas Association of Builders. Commons is a freely licensed media file repository. This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. For more information about bus schedules, services, and packages, please call Tropicana at 888-275-1212 and choose option 1. I have a feeling most consumers will barely notice. Unfortunate. But will all old school art be lost in redesign? Go going :). typography is my friend. After the package redesign I stopped because the box looks exactly like the Ralphs house brand. Because the Tropicana Laughlin is a gaming establishment; guests must be 21 to check into a hotel room. Donna With 2,400 hotel rooms and suites in our luxury hotel located on the beach and Boardwalk, Tropicana Atlantic City is the ideal getaway in Atlantic City, New Jersey. The truth about the sales loss has little to do with that graphic, and everything to do with shoppers ‘ability to find the new packages at shelf. Years later Tropicana would switch up its packaging and logos to the familiar one from my childhood: the orange with a red-and-white straw poked into it. The designers from UK-based Koto took scissors, cut elements out of paper and arranged them in the way we see now. And when I talked to my non design friends, they hadn’t noticed a change. Too many ideas. @andrew I don’t understand how you could think the new concept is better. being from the states I can tell you that people’s attraction to the old packaging stems from their TV ad campaigns. A squeezable booby cap is more of a cool gadget men and kids will love but will it really fulfill it’s purpose of effectively communicate the product’s USP…. Just goes to show that CEOs should not be in charge of design issues. It offers 1,467 rooms, a 50,000-square-foot (4,600 m 2) gaming floor, and 72,000 sq ft (6,700 m 2) of … But as I scrolled down, I saw that Mario said “instantly dated” and it really hit me in the face. it’s not whether the redesign was good or bad. These big ad firms are so out of touch that they focus on ridiculous theory that has no practical applications. That’s what its about. They shouldn’t keep the old packaging forever. Cheers. im a huge huge nerd when it comes to packaging design. The Fanta logo new version was created in an unusual way. Tropicana logo vectors. How old do you have to be to check into the hotel? Illustration of travel label for luggage, sticker tag - Buy this stock vector and explore similar vectors at … I hate it when such a thin representation of an idea is over sold to make the idea sound even thinner, which is a shame really because I think the actual ‘idea’ was not represented at all in the new packaging. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. But, like I said, this could have been easily remedied without unceremoniously and publicly yanked off shelves. The following pages on the English Wikipedia use this file (pages on other projects are not listed): (SVG file, nominally 600 × 195 pixels, file size: 122 KB). I simply can’t understand why people are mad about the new packing, its taking a design that yells cheap, cocky, unhealthy to a more refined state of the opposite. truetrue. I think the main flaw in the new design (people were having trouble locating the "Tropicana" cartons on the shelf) is that the brand name is written sideways. The old font face was feeling a bit of date with its varying letter sizes. No, with the exception of service animals. And I;m sorry I lOVE text. A version of this logo is still used for its low-calorie variant 'Trop50'. The new package is very nice, but that’s about it. That’s not very surprising, that’s very normal talking about things of everday need. The artist behind this is in a league all of his own. Why choose FreeLogoDesign? Upon reading this post,I see I must work on my humor, which is the intent. Tropicana Evansville offers comfortable hotel rooms on the Ohio river and the hottest table-games, slots and video-gaming in Indiana on their casino floor. The logo size was also reduced to highlight the message: “100% Orange Pure and Natural” 4) The advertising campaign that was released with the new packaging design. This location, Tropicana - Las Vegas Boulevard intersection, has the …